Sometimes you might see an offer for a quick and cheap headshot session in a beautiful and trendy studio. As tempting as this may seem it’s certainly not for everyone and could even hurt your brand.
In this post we’re going to talk about whether or not a headshot session is right for you.
Who is a headshot for?
Typically a headshot session is for either a corporate group (such as the Pepperlane leader event I photographed for above) or someone who does not have a brand yet and is just starting out.
When you first open your business money can be tight and you may not be sure of what your brand even looks like. Maybe you don’t even have a website yet.
Getting a generic headshot in a beautiful space is a wonderful opportunity for business owners who are in this starting-out position.
So what if you’ve been around the block? You have a brand and a website. You have a social media presence.
In this case, it’s probably best to pass and save your money for a real photoshoot. But there are exceptions.
For one, if these are mini sessions that means you are not the only business owner getting photos done in that exact same space and in that exact same style.
This means that other people will have photos with the same background and scenery as you. If you’re a local business owner this could really hurt your brand for two reasons.
1. You are going to look generic and have the same photos as other people in your area.
2. It may be a beautiful studio but that doesn’t mean it is on-brand for you. Think carefully about whether or not it matches your brand well.
So what are the exceptions?
If it does match your brand and you are a virtual business then I see no problem with it!
Or if the background is completely neutral then it might be a fun and easy way to get a new profile pic.
At the end of the day, any serious business owner is going to at some point need a set of unique branded photos that are in no way cookie cutter. Be investigative about what kind of scenery, poses and props would look best on your website and social media instead of opting for someone else’s default.
That way when someone sees your photos there is true brand recognition and they start to really know, trust and like who YOU are.
Permission to be a magical one-of-a-kind snowflake granted!